The New Rules of Marketing and PR

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 9780470379288
Release Date: 2009
Genre: Business & Economics

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The Official Guidebook to the Rules of Golf

Author: R&A
Publisher: Hamlyn
ISBN: 0600635708
Release Date: 2019-01-01
Genre: Sports & Recreation

Following seven years of consultations, the governing bodies of the Rules of golf will implement the most comprehensive Rules changes seen in the game for 37 years. In a bid to make the Rules more accessible and straightforward The R&A and USGA have reworded every Rule and made alterations which will affect the way every golfer in the world plays the game - that's some 60 million people. The Rules will be reduced from 34 to 24 and some of the changes will create ripples throughout the world of sport. They include: Reduction of "ball moved" penalties. Relaxed putting green rules. Relaxed bunker rules. A bigger reliance on a player's "reasonable judgment". Reduced search times. The abandonment of the "furthest from the hole plays first" etiquette in favour of "ready golf". Relaxed procedure for dropping the ball. The Official Guidebook to the Rules of Golf will be the only complete official guide to all the Rules and their interpretations. It includes guidelines for committees and modified Rules for players with disabilities. This is the book that every serious golfer will need.

The New Rules of Management

Author: Peter Cook
Publisher: John Wiley & Sons
ISBN: 9781118606292
Release Date: 2013-03-27
Genre: Business & Economics

A guide for modern organisations about optimising productivity,creating a culture of innovation, and building high-performingteams It's time to stop managing and start implementing. The NewRules of Management is about creating and implementing projectsthat truly matter, because even the best ideas, projects andobjectives mean nothing until they are executed. In truth, mostorganisations aren't designed to successfully implement long-termprojects, but successfully implementing the projects that matter isthe key to long-term success. In this book, you'll learn how tosuccessfully manage yourself, your teams, and your entireorganisation to create and execute engaging, vital projects thatpeople and teams care about. When you do implementation rightsuccess becomes a given—on the personal, team, andorganisational levels. So if you want your business to succeed,it's time to implement the projects that truly matter. Start now,with The New Rules of Management. A management guide to building engagement and innovation in anyorganisation Written by a master business coach, mentor, entrepreneur,thought leader, and popular public speaker Ideal for business leaders and managers who want to take theirorganisations into the twenty-first century

The Pocket Idiot s Guide to Golf Rules and Etiquette

Author: Jim Corbett
Publisher: Penguin
ISBN: 9781440625701
Release Date: 2007-05-01
Genre: Sports & Recreation

Golf rules! Written in clear, simple terms, this guide explains golf 's rules and etiquette by taking readers through a round of golf. From dressing properly to putting the final ball on the 18th green, Jim Corbett (nationally recognized as 'Mr. Golf Etiquette') covers all the do's and don'ts, and even lets readers know which rules are safe to bend when playing with friends. ?Perfect size for a golfer's back pocket ?By one of the country's most famous authorities on the subject

Sandy Parr at the 19Th Hole

Author: Mohamed Noorani
Publisher: Xlibris Corporation
ISBN: 9781479708888
Release Date: 2012-11-17
Genre: Sports & Recreation

When Mohamed Noorani writes, he uses the nom de plume of Sandy Parr. Sandy Parr writes mostly on golf. He loves golf, but he is not the typical, ardent, or fanatic golfer who habitually watches the World Golf Ranking. Instead, Sandy spends his time writhing and agonising just to understand why the incorrigible weekend golfers (including him) find it so hard to shave off their handicap. He never pretends that he has the answer, or is even near to it. Nonetheless, he knows from observation that the touring pros are way ahead of the weekend golf nuts, simply because of their prowess in reaching the greens in regulation, their superiority in the delicate chipping and pitching shots, and their confidence in putting. In other words, the pros are superior in everything. This book is a compilation of what Sandy Parr had noted about golf as seen from the eyes of a weekend golfer. Sandy would advise that the easiest shots to shave off your score are found in the short game. Chipping, pitching, and putting dont require tremendous swing speed or physical ability. Plus, they can be practiced in your backyard or living room. Having a reliable tee shot that land in the fairway is important as well. Finding the short grass off the tee is much more important than distance, especially for high handicappers.


Author: Jim Buckley
Publisher: Cherry Lake
ISBN: 9781602794115
Release Date: 2008-08-01
Genre: Juvenile Nonfiction

In the complex world of the 21st century, the ability to use innovation to solve problems or make products better is a critical skill for kids to possess. This book uses a sport kid's love, golf, to highlight how innovation has been used to make the game and the people who play it, better.

New Rules of the Game

Author: Susan Packard
Publisher: Penguin
ISBN: 9780698154797
Release Date: 2015-02-03
Genre: Business & Economics

Business is a team sport. Learn how to win. Where would your career be if you could understand how your colleagues--especially men--succeed and win at work? And if, in understanding and applying the rules, you could win, too? In New Rules of the Game, business leader Susan Packard shows you how to cultivate gamesmanship--a strategic way of thinking regularly seen in the video game and sports worlds, and most often among men--that develops creativity, focus, optimism, teamwork, and competitiveness. You'll learn the Ten Rules of Gamesmenship and how to use them effectively to: · Compete outwardly in a healthy, rewarding way · Build support groups to help you advance · Step up with more grit to get the next win · Approach your workplace with more lightness and insight · Take loss in stride and provide the emotional distance needed to win at work Packard shares her career story with humor and candor, including the successes and the mistakes, the triumphs and some personal and career setbacks, and presents them as teachable moments for you. But the book is much bigger that one person’s experience. Packard also shares the stories of other presidents and CEOs who have become great gamers in their own fields, providing you with the insight and inspiration to play the business game smarter, stronger, and more successfully. You will also be better able to coach others, inspiring your team to perform at higher levels as you drive them toward the next win. From the Hardcover edition.

Decisions on the Rules of Golf

Publisher: Hachette UK
ISBN: 9780600625230
Release Date: 2014-01-18
Genre: Sports & Recreation

Whilst many claim to know the Rules of Golf, the fact is that every year golf's governing bodies receive thousands of inquiries about how to apply these Rules to the actual game. Decisions on the Rules of Golf 2012 clarifies any ambiguity that might arise from the Rules and allows you to correctly interpret the complete Rules of golf, including all new and revised decisions made by the R&A's Rules Committee and the USGA that come into effect in 2012. The level of detail is staggering, covering everything from using bottled water to gauge a slope to what to do when your ball lands on a crawfish mound. Whether in competition or everyday play, this book provides you with the necessary guidance to impartially apply the Rules in any situation encountered on the golf course.

The Rules of Golf in Plain English Third Edition

Author: Jeffrey S. Kuhn
Publisher: University of Chicago Press
ISBN: 9780226458229
Release Date: 2012-04-02
Genre: Sports & Recreation

"The cry for the simplification of the Rules of Golf is a stock-in-trade of the journalist during the winter months. Countless words on the subject have been poured out to an ever-tolerant public, but still the long-sought simplification does not come."—Henry Longhurst, 1937 The hopes of renowned writer and golfer Henry Longhurst—and millions of golfers before and after him—have finally been realized. In The Rules of Golf in Plain English, Bryan A. Garner, American English language and usage expert, and Jeffrey S. Kuhn, volunteer USGA rules official, have translated the knotty Rules with the encouragement and permission of the United States Golf Association. The result is a modern, readable version that offers, for the first time, clear guidance to both amateurs and professionals. Based on a 338-word set of thirteen rules written in 1744, the official Rules have grown, over two and a half centuries, to 40,000 words. Numerous contributors and a complex revision process have rendered these Rules so opaque and stylistically inconsistent that a companion volume—the 600-page Decisions on the Rules of Golf—has been published to help golfers navigate them. Both lawyers and avid golfers, Kuhn and Garner recognized the difficulties that the language of the Rules of Golf created, especially in a sport that expects players to call penalties on themselves. By reworking the Rules line by line, word by word, they have produced an accessible resource that no golfer—from the duffer to the pro—should be without.

Golf Rules and Etiquette For Dummies

Author: John Steinbreder
Publisher: John Wiley & Sons
ISBN: 9781118069486
Release Date: 2011-05-04
Genre: Sports & Recreation

How to stick to the rules -- and avoid the traps of the game Filled with tips and anecdotes from the pros plus the 34 rules of golf, this ideal companion to the top-selling Golf For Dummies, 2nd Edition includes: Expert advice on the do's and don'ts of golf etiquette -- from dress code to betting on the game Advice on how to survive a business golf outing -- plus tips on behavior as both a spectator and a player The inside scoop on proper etiquette, from replacing divots to using your cell phone

Golf Rules Quick Reference 2016

Author: Yves C. Ton-That
ISBN: 3909596851
Release Date: 2016-01-15

The world's best-selling golf book multi-award winning, recommended by golf associations and more than 1.5 million copies sold. Now available as a fully-revised new edition with the rules valid from 2016. This pocket guide provides instant help in clearing up hazy situations involving the often confusing Rules of Golf. The handy, plastic-coated flip guide answers every rules question at a glance, as each rules situation is illustrated (more than 170 illustrations). The user-friendly booklet, written in easy-to-understand language, is organized into eight sections, just as a course is layed out, among them Tee, Fairway and Rough, Bunker, Water Hazard and Green. To sum it up, an essential companion on the course.