The Law of Public Communication

Author: Kent R. Middleton
Publisher: Routledge
ISBN: 9781351692342
Release Date: 2017-07-06
Genre: Law

Now in its tenth edition, The Law of Public Communication provides an overview of media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices.

The Law of Journalism and Mass Communication

Author: Robert Trager
Publisher: CQ Press
ISBN: 9781506363202
Release Date: 2017-10-25
Genre: Language Arts & Disciplines

The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. You are introduced to key legal issues at the start of each chapter, building your critical thinking skills before progressing to real-world landmark cases that demonstrate how media law is applied today. Contemporary examples, emerging legal topics, international issues, and cutting-edge research all help you to retain and apply principles of media law in practice. The thoroughly revised Sixth Edition has been reorganized and shortened to 12 chapters, streamlining the content and offering instructors more opportunities for classroom activities. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work.

Reputation Management Techniques in Public Relations

Author: Erdemir, Ayse
Publisher: IGI Global
ISBN: 9781522536208
Release Date: 2018-01-26
Genre: Business & Economics

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Protest Public Relations

Author: Ana Adi
Publisher: Routledge
ISBN: 9781351173582
Release Date: 2018-10-09
Genre: Business & Economics

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Social Media and the Law

Author: Daxton Stewart
Publisher: Taylor & Francis
ISBN: 9781315526126
Release Date: 2017-02-10
Genre: Social Science

Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.

Legal and Ethical Considerations for Public Relations

Author: Karla K. Gower
Publisher: Waveland Press
ISBN: 9781478636915
Release Date: 2017-12-08
Genre: Business & Economics

Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.

Social Media Communication

Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 9781315388137
Release Date: 2017-07-06

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:

The Law of Public Communication

Author: Kent Middleton
Publisher: Addison-Wesley
ISBN: 0801332117
Release Date: 2000
Genre: Language Arts & Disciplines

"Focusing on the day-to-day implications of the law for media practitioners, this text examines the law affecting both traditional journalism and the ever-changing commercial and electronic media. The Law of Public Communication, Fifth Edition, explains the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. The accompanying statutes and cases, besides being completely up-to-date, are presented in a cohesive manner that is understandable even to students studying law for the first time."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Applied Mass Communication Theory

Author: Jack Rosenberry
Publisher: Routledge
ISBN: 9781134974214
Release Date: 2017-05-18
Genre: Language Arts & Disciplines

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Alles was Sie ber das Musikbusiness wissen m ssen

Author: Donald S. Passman
ISBN: 3791029878
Release Date: 2011

Wer eine Karriere im Musikgeschäft anstrebt, kommt an diesem Buch nicht vorbei! Ob bei der Planung eines Auftritts, bei Vertragsverhandlungen oder der Verwaltung der Finanzen - im Musikbusiness lauern viele rechtliche und finanzielle Fallen. Branchen-Kenner Wolfram Herrmann hat den US-Bestseller des Staranwalts Donald S. Passman auf die Musik-Szene in Deutschland, Österreich und der Schweiz übertragen. In diesem Ratgeber enthüllen die beiden Experten ihr umfangreiches Insiderwissen - fundiert und eingängig. "Hätte ich dieses Buch bereits zu Beginn meiner Karriere gehabt, wäre ich heute zehn Mal reicher und hätte ein Vermögen an Anwaltsgebühren gespart." Ed Bicknell, Manager der 'Dire Straits'

Public Relations and Marketing Communications

Author: Kerwin Mathew
Publisher: Createspace Independent Publishing Platform
ISBN: 154405341X
Release Date: 2017-03-04

DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. PUBLIC RELATIONS AND MARKETING COMMUNICATIONS is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the tackling of communications problems and the generation of goodwill and support. It is also recommended for students preparing to sit public relations, advertising and marketing communications exams. This book describes how to: * Anticipate the changing needs of the market and retain goodwill. * Develop dynamic new communications strategies to stay a step ahead. * Identify potential clients and maintain a good relationship with them. * Understand people and bring out their best. * Develop networking strategies to capture potential markets. Good public communications, which is covered in this book, is important to all organizations, whether profit-making or non-profit-making, e.g., businesses, governmental organizations, educational institutions, charities, interest groups, and even political organizations. There are quite a number of detailed descriptions of real-life publicity campaigns and stunts presented in the book which should be of great interest. There is also comprehensive coverage of the various laws pertaining to the practice of public relations and commerce, e.g., contracts, registered designs, trademarks, copyright, formation and dissolution of companies, libel and slander, vicarious liability, et al., which the public relations practitioner and business person ought to be familiar with in order to avoid infringing any of the laws. Other important topics covered include writing good, proper press releases, sales presentations, press conferences, broadcasting, public speaking, advertising, et al. This book has been adopted as a reference text by an advertising professional body. ABOUT THE AUTHOR The author has been a salesman and marketer for many years. He has also taught public relations and marketing communications to public relations practitioners, sales personnel, business people and students for years, as well as many other professional and management subjects for years. He has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.

Exploring Public Relations

Author: Ralph Tench
Publisher: Pearson Higher Ed
ISBN: 9781292112206
Release Date: 2017-04-14
Genre: Business & Economics

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.