Speed Style and Beauty

Author:
Publisher: Museum of Fine Arts Boston
ISBN: STANFORD:36105210558834
Release Date: 2005
Genre: Transportation

Thirty of the most exquisite automobiles ever designed, from Bugattis and Mercedes of the 1930s to modern-day Porsches and Ferraris, from one of the world's most renowned collections. The introduction by celebrated designer Lauren traces links between the cars and his own designs.

Alles ber Autos

Author: Thomas Pospiech
Publisher: Riva Verlag
ISBN: 9783864130731
Release Date: 2010-11-15
Genre: Reference

Eine glänzende Karosserie, ein starker Motor und vier Räder – viel mehr braucht es nicht, um Männeraugen zum Leuchten zu bringen. Schon im Kindesalter wird der Matchbox-Porsche gehegt und gepflegt wie ein geliebtes Haustier, und den Sonntag verbringen Vater und Sohn am liebsten mit Autowaschen oder Formel 1. Es ist eine lebenslängliche Leidenschaft . Doch ausgerechnet über Autos gibt es kein Sammelsurium. Der Gründer von GRIP, dem erfolgreichstem TV-Automagazin Deutschlands, hat nun in einem ebenso klugen wie unterhaltsamen Buch alles Interessante und Skurrile rund den Mythos auf vier Rädern zusammenzufasst. In Kategorien wie Marken & Mythen, Spiel & Zerstreuung oder Technik & Innovation wird von den größten Pleiten der Autogeschichte erzählt, von Sinn und Unsinn des Holzvergasers, verbotenen Nummernschildern, Europas beliebtesten Autobahnen oder den besten Fahrtricks von Profi -Stuntmen. Liebevolle Illustrationen sowie allerlei Zahlen, Daten, Listen, Rankings und Landkarten bereichern dieses kurzweilige Nachschlagewerk, das in keinem Handschuhfach fehlen sollte. Für Autonarren und PS-Junkies, Vielfahrer und Straßenrowdys und überhaupt alle Männer, für die Bahnfahren einfach keine Alternative ist.

Fashion Design and Events

Author: Kim Williams
Publisher: Routledge
ISBN: 9781136238888
Release Date: 2013-12-17
Genre: Design

The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.

Marketing Strategy

Author: O. C. Ferrell
Publisher: Cengage Learning
ISBN: 9780324362725
Release Date: 2007-02-02
Genre: Business & Economics

Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The authors stress the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization's overall mission and vision. They also emphasize the need for integrity in the strategic planning process. Reflecting the textbook's most aggressive case revision program to date, the fourth edition includes several all-new cases written specifically for the text, outside cases from Harvard Business School, and favorite cases that are updated and rewritten with a new focus, giving students the opportunity to work on a range of challenges from a variety of organizations, including USA Today, Gillette, Mattel, Blockbuster, Mobile ESPN, Best Buy, IKEA, G.I. Joe, TiVo, Adidas, and more. Countless examples of successful planning and implementation illustrate how firms face the challenges of marketing strategy in today's economy. Continuing in the text's signature student-friendly style, the fourth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

911

Author: Ulf Poschardt
Publisher: Klett-Cotta
ISBN: 9783608105810
Release Date: 2013-07-24
Genre: Political Science

Der Porsche 911 ist ein einzigartiges Symbol für die grenzenlose Sehnsucht nach absoluter Überschreitung. Ulf Poschardt umkreist den 911er als Phänomen der Zeit-, Kultur-, Technik- und Designgeschichte und bekennt seine Liebe zur persönlichen Autonomie auf vier Rädern. Jerry Seinfeld fährt ihn, Boris Johnson bewundert ihn, Volker Schlöndorff hasst ihn und Andreas Baader hat ihn sogar gestohlen. Der Porsche 911 bewegt die Welt. In Deutschland von manchen als Bonzenschale verachtet, gilt er in den USA als Lieblingsauto des -linksliberalen Intellektuellen. Der 911er wurde nicht nur von einer der faszinierendsten und umstrittensten Unternehmerfamilien erfunden, er verfügt auch über eine unvergleichliche technische Genese. Zudem ist er ein glänzendes Beispiel einer Designtradition, die in »form follows function« kein modisches Dogma sieht, sondern Ausdruck schwäbischen Pragmatismus war. Ulf Poschardt legt den Porschefahrer auf die Couch und stellt fest, dass ein bisschen Narzissmus schon okay ist. In diesem Sinne: Nicht alle können und müssen Porsche fahren, aber das »Lebensgefühl 911er« als Geste der Freiheit und des Mutes, alles zu geben, ist für jeden da.

Luxury Toys

Author: Joshua M. Bernstein
Publisher: teNeues Digital Media GmbH
ISBN: 9783832796303
Release Date: 2012
Genre: Design

What if there were no limits imposed by budget or practicality? This book takes you to a world where anything is possible. Let your fantasy free with this array of ultimate consumer delights. These pages feature such objects as underwater motorcycles, personal spaceships, and every manner of gadgets and accessories. These luxury toys offer fine detailing, craftsmanship, design, and materials. Whether you feel envy or a rush of acquisitive frenzy will depend purely on you. One thing is for sure: you’ll be entertained by the spectacular photography and tantalizing descriptions.

The Power of Glamour

Author: Virginia Postrel
Publisher: Simon and Schuster
ISBN: 9781476718873
Release Date: 2013-11-05
Genre: Business & Economics

In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous. What is it that creates that pleasurable pang of desire—the feeling of “if only”? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote. The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.

Mythos Helden Symbole

Author: Siegfried Bodenmann
Publisher:
ISBN: STANFORD:36105132476503
Release Date: 2009
Genre: Medicine

Wer hat nicht schon von einer dieser Legenden gehort? Archimedes, aus der Badewanne sturzend und vollig nackt, ruft den verdutzten Einwohnern von Syrakus ein lautes Heureka zu. Isaac Newton wird vom Geistesblitz getroffen, als er den Fall eines Apfels wahrnimmt, und entwickelt daraufhin seine Gravitationslehre. Der mittelmassige Schuler Albert Einstein lost spater mit verbluffender Leichtigkeit und zerzaustem Haar das Ratsel des Universums in einer kreideweissen Formel auf dem schwarzen Brett: E = mc2. Diese Mythen sind fester Bestandteil unseres kollektiven Gedachtnisses. Sie begegnen uns in den Medien, in popularwissenschaftlichen Studien und in den Lehrbuchern. Die zwolf Beitrage dieses Bandes sind ihnen gewidmet. Sie untersuchen ihre Herausbildung sowie ihre Funktion im wissenschaftlichen Prozess und prasentieren uns wichtige Experimente der Physik, die Technikwunder Fernsehen und Automobil, unsere aller -Urmutter- Lucy, oder -A Beautiful Mind- Held John Nash in einem neuen Licht. Der Band bietet daruber hinaus und zum ersten Mal eine Kategorisierung der Mythen in den Naturwissenschaften, die es zu uberprufen und zu erweitern gilt."