Media of Mass Communication

Author: John Vivian
Publisher: Pearson Higher Ed
ISBN: 9780205861873
Release Date: 2012-06-20
Genre: Language Arts & Disciplines

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

The Media of Mass Communication

Author: John Vivian
Publisher: Pearson College Division
ISBN: 0205029582
Release Date: 2012-02-16
Genre: Language Arts & Disciplines

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Dynamics of Mass Communication

Author: Joseph R. Dominick
Publisher:
ISBN: 0071221468
Release Date: 2011
Genre: Mass media

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

Media of Mass Communication

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 9781478435099
Release Date: 2016-09-26
Genre: Education

Facts101 is your complete guide to Media of Mass Communication. In this book, you will learn topics such as Media Economics, Ink on Paper, Sound Media, and Motion Media plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media Impact An Introduction to Mass Media

Author: Shirley Biagi
Publisher: Cengage Learning
ISBN: 9781133311386
Release Date: 2014-01-01
Genre: Business & Economics

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Culture

Author: Richard Campbell
Publisher: Bedford/St. Martin's
ISBN: 1319058515
Release Date: 2017-01-05
Genre: Language Arts & Disciplines

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

The Review as Art and Communication

Author: Joey Skidmore
Publisher: Cambridge Scholars Publishing
ISBN: 9781443866675
Release Date: 2014-09-01
Genre: Political Science

The Review as Art and Communication not only presents the idea that book reviews, record reviews, theatrical reviews and reviews of any genre can be substantive essays on their own – expounding and elaborating on the concepts and ideas of the original material critiqued – but it also explores the “shelf-life” of the review: the odd phenomenon that just like other forms of art, some stand the test-of-time, and some do not. This book also collects the book reviews of one scholar: Max J. Skidmore, Sr. into one volume, using his ideas and themes to illustrate how reviews have a life of their own, evolving and developing beyond the original work covered.

Media and Culture

Author: Richard Campbell
Publisher: Macmillan
ISBN: 9780312644659
Release Date: 2011-02-23
Genre: Language Arts & Disciplines

It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Mass Communications and Media Studies

Author: Peyton Paxson
Publisher: Bloomsbury Publishing USA
ISBN: 9781501329951
Release Date: 2018-05-17
Genre: Social Science

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

From Twitter to Tahrir Square Ethics in Social and New Media Communication 2 volumes

Author: Bala A. Musa
Publisher: ABC-CLIO
ISBN: 9781440828423
Release Date: 2014-06-24
Genre: Social Science

This timely guide examines the influence of social media in private, public, and professional settings, particularly the ethical implications of the cultural changes and trends created by their use. • Features expert contributors from different academic backgrounds to provide varied perspectives • Integrates theoretical analysis with practical solutions to stimulate critical thinking while engaging interest • Includes practical guidelines for navigating a changing media environment • Reveals how ancient Chinese philosophies can provide a framework for ethics in social and new media • Provides helpful criteria for working responsibly with social networking sites

Mass Communications Research Resources

Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 9781136694554
Release Date: 2016-05-06
Genre: Social Science

This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.