GetSocialSmart

Author: Katie Lance
Publisher: Createspace Independent Publishing Platform
ISBN: 1541273311
Release Date: 2017-04-17
Genre: Social media

Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!

Talking in Pictures

Author: Chelsea Peitz
Publisher: Createspace Independent Publishing Platform
ISBN: 154426254X
Release Date: 2017-10-29
Genre: Internet marketing

"Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.

Cracking the Real Estate Code

Author: The Nation's Leading Advisors
Publisher:
ISBN: 0985714379
Release Date: 2012-11-15
Genre: Business & Economics

Whether you're buying or selling... ...you want to make the best possible deal- and realize the best possible return from your real estate transaction. Well, The Nation's Leading Expert Advisors are here to help you do just that- by giving you the inside strategies only they know so that you can achieve your property profit goals! In Cracking the Real Estate Code, you'll discover the secret systems that the top real estate agents and consultants employ in order to realize the biggest gains from selling a home- and to gain the strongest leverage in buying one. These proven secrets, used by the pros in the know, are gathered together here for the first time in one easy-to-access guide. Whichever side of a deal you find yourself on, Cracking the Real Estate Code gives you the advantage in negotiating the best price. With property prices on the rebound from coast to coast, this is the time to act- and these are the powerful methods you need to know to make the most of every real estate opportunity!

Ninja Selling

Author: Larry Kendall
Publisher: Greenleaf Book Group
ISBN: 9781626342859
Release Date: 2017-01-03
Genre: Business & Economics

Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Less Blah Blah More Ah Ha

Author: Ken Brand
Publisher:
ISBN: 0615462421
Release Date: 2011-06-01
Genre: Business & Economics

LESS BLAH BLAH - MORE AH HA - How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred -- and Rewarded. This Book Is for YOU If You Relate to One or More of These Groups. Lifelong Learners are always stretching, growing, and searching for interesting ways to renew and enhance their value. The strategies in this book will contribute to your ongoing curiosity and desire to excel mentally, creatively, and professionally. Aspirationals like to soak up fresh information, engage in new experiences, and glide forward towards mastery. In this book I'm offering you some new ways of thinking and acting that will help catapult you to higher, more tangibly rewarding levels of success. Temporary Strugglers feel frustrated and stuck? You're determined to succeed, but no matter how hard you work, it seems your sincere efforts lead to dead-end rejection and stuck-going-nowhere stress. What I want to assure you is this: It's not your fault!! More importantly, there's nothing wrong with you. The problem is that you've been mistaught, or you've on-your-own stumbled into the soul-sucking quicksand of doing the wrong things with the wrong people at the wrong time. In this book I share how you can immediately begin to enjoy the personal rewards of respect, trust, sweet success, and an income equal to your goals. Here's The Problem . . . Hateful real estate market conditions are traumatic enough without the compound fracture of sizzling competition and sky-high consumer expectations. Old school selfish-selling styles, along with chasing strangers, spamming friends, capturing leads and other unattractive behaviors, cause you and me and hundreds of thousands of real estate agents to struggle for relevance, value and self-respect. Here's The Solution . . . My book shines a flood light on how to create modern success and self-respect by focusing on others; how to listen, share, communicate and serve real people in the real world - a place where selfish sales strategies, arrogance and insensitivity are shunned. I'll lead you through the three stages of Social Savvy Success. In Stage One you discover the philosophical foundations for becoming more visible, choosable, and referable. In short, how to attract, instead of chase. In Chapters One to Eight you'll learn precisely what business you are really in; The Two True Secrets to Success; and the high-impact dynamics of Top of Mind Awareness. But as we all know, it's not enough just to know what to do. Most fail to get where they're trying to go because they get in their our own way. Stage Two of the book acknowledges and addresses the self-imposed emotional and mental obstacles that stop us moving forward. Chapters Nine through Thirteen cover how to face and consciously-conquer subconscious fears; slay self-doubt; why it's wise to use psychographics to connect with your tribes, networks, and niches; what The Golden Rule 2.0 is all about, and why we can't win without it. Of course no modern book would be complete without a chapter on how to ride the social media wave; enhance character-confirmation: and become discoverable, findable and sharable (aka, how to become omnipresent). Once we know how and why things work and how to get out of our own way, it's time to apply some practical, simple-to-follow ideas that will help you attract, discover, and create new opportunities. Stage Three (Chapters Fourteen to Twenty-Three) shares forty instantly implementable action events that put everything you've learned into play - becoming trusted, choosable, referable - and rewarded. Ready to get STARTED? Buy the book and away we GO, GO, GO.

Advertising Branding Marketing 101

Author: Dixie Maria Carlton
Publisher: Createspace Independent Publishing Platform
ISBN: 1545474087
Release Date: 2017-04-19
Genre: Advertising

The Small Business Owners Guide to Understanding Marketing Jargon for More Effective Results. When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:* Identifying Your Target Markets* Marketing and Brand Planning* Media and Promotions* Websites and Social Media* Customer Service Essentials* Gaining Repeat and New Business* Building Your Reputation Through Public RelationsThis book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns. Bonus tools and templates included. If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries. Contents: Foreword 1 - Marketing Basics 2 - Understanding Who You Are and Who Your Customers Are 3 - Positioning Your Business 4 - The Importance of Having a Great Customer Service Plan 5 - Gaining Market Share, Increasing Business Turnover and Maximising Profitability 6 - Networking 7 - Branding = Projecting an Image 8 - Promotions 9 - Media Options PRINT MEDIA ELECTRONIC MEDIA ONLINE MEDIA 10 - Building a Strong Reputation 11 - Websites and Social Media Marketing Tools 12 - Planning is the Key to your Marketing Success Summary TEMPLATES AND FORMS/Bonus Content Author Q&A Q: Why did you write this book?A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role tha marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight. Q: Do you cover anything about online and social media marketing in this book?A: Yes, a lot really, but not How to advertise on Facebook or anything so indepth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. Q: Finally, what sort of templates and resources does the book have for readers?A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results. Bonus tools and templates included.Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense!

The Encore Effect

Author: Mark Sanborn
Publisher: Crown Business
ISBN: 9780385528306
Release Date: 2008-09-02
Genre: Business & Economics

Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore? Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps: Passion: The fuel for remarkable performance Prepare: How remarkable performance begins Practice: It won’t make you perfect, but it will make you better Perform: How to engage your audience Polish: Making your performance shine Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most.

Out of the Box Owl

Author: Mary Shannon Moore
Publisher:
ISBN: 1520167814
Release Date: 2016-12-20
Genre:

Out of the Box Owl isn't your average marketing book: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides. After 12 years of dedication and millions of dollars worth of profitable investments, Moore has revealed her proven marketing plan that guided her to becoming one of the leading realtors in Southwest Florida. She has fine tuned the exact strategies she used to build a massively successful brokerage in one of the most competitive markets in the world, and laid them out for you to take full advantage of. Moore went above and beyond with Out of the Box Owl. Every chapter is simply packed with value, including step-by-step instructions on how to implement online strategies that you can utilize to grow your business immediately. From choosing the most effective social media platforms for your business, to lead generation and converting your leads to sales at a rate you never thought was possible, everything is included for you to succeed. Here's a few more of the specific topics covered:Building your Brand and BusinessNetworking and Building RelationshipsHow to Reach Customers Far and WideHow to Minimize Advertizing CostHow to Boost Sales through EngagementHow to Enhance your Search Engine Ranking & Website TrafficThis book was written to help you develop an excellent understanding of online marketing, and give you the tools needed to act on the limitless opportunities that social media provides. You will learn what it takes in order to build a highly lucrative business that will truly stand the test of time, and how to take advantage of social media to develop profitable win-win relationships. It is important to note that the principles and techniques taught in this book are not exclusive to real estate; they're proven tactics that any entrepreneur can apply to grow their business.Out of the Box Owl will provide everything you need to know in order to execute on strategic online marketing techniques for your real estate ventures, and will guide you through the process of choosing your one most effective channel to start building. Remember, building a loyal client list is a marathon, not a sprint. Give yourself time to become consistent with your online marketing strategy, and start now!

Youtility for Real Estate

Author: Jay Baer
Publisher: Penguin
ISBN: 9780698190122
Release Date: 2014-11-04
Genre: Business & Economics

How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.

11 Seconds to Success

Author: Cyrene Quiamco
Publisher: Mango
ISBN: 1633535118
Release Date: 2017-02-14
Genre: Young Adult Nonfiction

Meet the Queen of Snapchat, artist and entrepreneur Cyreneq's inspirational and instructive story shows readers how to reach for your dreams, believe in yourself and create your own career!

Will the Real You Please Stand Up

Author: Kim Garst
Publisher: Morgan James Publishing
ISBN: 9781630472702
Release Date: 2015-01-13
Genre: Business & Economics

"People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.

Social Media Marketing 2017

Author: Jason Mcdonald, Ph.d.
Publisher: Createspace Independent Publishing Platform
ISBN: 1539598144
Release Date: 2016-10-17
Genre:

UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

Youtility

Author: Jay Baer
Publisher: Penguin
ISBN: 9781101633885
Release Date: 2013-06-27
Genre: Business & Economics

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.