Campaign Craft The Strategies Tactics and Art of Political Campaign Management 5th Edition

Author: Michael John Burton
Publisher: ABC-CLIO
ISBN: 9781440837333
Release Date: 2015-06-23
Genre: Political Science

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. • Updates readers on rapidly evolving campaign strategy and tactics • Offers the ideal balance between practical perspectives and scholarly literature • Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity • Examines non-candidate players such as Super PACs and educational non-profits

Campaign Craft

Author: Michael John Burton
Publisher: Praeger Pub Text
ISBN: 1440837325
Release Date: 2015-06
Genre: Political Science

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

Winning Elections

Author: Ronald A. Faucheux
Publisher: M. Evans
ISBN: 9781590771969
Release Date: 2003-10-15
Genre: Political Science

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Political Campaigns and Political Advertising A Media Literacy Guide

Author: Frank W. Baker
Publisher: ABC-CLIO
ISBN: 9780313347566
Release Date: 2009-06-04
Genre: Political Science

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Campaign Professionalism during Egypt s 2012 Presidential Election

Author: Dalia Elsheikh
Publisher: Springer
ISBN: 9783319759548
Release Date: 2018-04-09
Genre: Political Science

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

Campaigns and Elections American Style

Author: James A Thurber
Publisher: Routledge
ISBN: 9780429975011
Release Date: 2018-04-19
Genre: Political Science

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

The Victory Lab

Author: Sasha Issenberg
Publisher:
ISBN: 9780307954800
Release Date: 2013
Genre: Political Science

An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.

The SAGE Encyclopedia of Political Behavior

Author: Fathali M. Moghaddam
Publisher: SAGE Publications
ISBN: 9781506353272
Release Date: 2017-05-03
Genre: Political Science

The SAGE Encyclopedia of Political Behavior explores the intersection of psychology, political science, sociology, and human behavior. This encyclopedia integrates theories, research, and case studies from a variety of disciplines that inform this established area of study. Aimed at college and university students, this one-of-a-kind book covers voting patterns, interactions between groups, what makes different types of government systems appealing to different societies, and the impact of early childhood development on political beliefs, among others. Topics explored by political psychologists are of great interest in fields beyond either psychology or political science, with implications, for instance, within business and management.

Winning Power

Author: Tom Flanagan
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773590373
Release Date: 2014-03-01
Genre: Political Science

Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.

Daisy Petals and Mushroom Clouds

Author: Robert Mann
Publisher: LSU Press
ISBN: 9780807142936
Release Date: 2011-11-07
Genre: Political Science

The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

New Directions in Campaigns and Elections

Author: Stephen K. Medvic
Publisher: Routledge
ISBN: 9781136980527
Release Date: 2011-02-26
Genre: Political Science

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected—in many cases transformed—by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students’ thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

Campaign Confessions

Author: John Laschinger
Publisher: Dundurn
ISBN: 9781459736559
Release Date: 2016-09-10
Genre: Political Science

John Laschinger, Canada’s only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager’s arsenal.

The Campaign Manager

Author: Catherine Shaw
Publisher: Routledge
ISBN: 9780429958816
Release Date: 2018-03-13
Genre: Political Science

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Elite Foundations of Liberal Democracy

Author: John Higley
Publisher: Rowman & Littlefield Publishers
ISBN: 9780742568556
Release Date: 2006-07-27
Genre: Political Science

This compelling and convincing study, the capstone of decades of research, argues that political regimes are created and sustained by elites. Liberal democracies are no exception; they depend, above all, on the formation and persistence of consensually united elites. John Higley and Michael Burton explore the circumstances and ways in which such elites have formed in the modern world. They identify pressures that may cause a basic change in the structure and functioning of elites in established liberal democracies, and they ask if the elites cluster around George W. Bush are a harbinger of this change. The authors' powerful and important argument reframes our thinking about liberal democracy and questions optimistic assumptions about the prospects for its spread in the twenty-first century.