Campaign Craft The Strategies Tactics and Art of Political Campaign Management 5th Edition

Author: Michael John Burton
Publisher: ABC-CLIO
ISBN: 9781440837333
Release Date: 2015-06-23
Genre: Political Science

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. • Updates readers on rapidly evolving campaign strategy and tactics • Offers the ideal balance between practical perspectives and scholarly literature • Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity • Examines non-candidate players such as Super PACs and educational non-profits

Campaign Professionalism during Egypt s 2012 Presidential Election

Author: Dalia Elsheikh
Publisher: Springer
ISBN: 9783319759548
Release Date: 2018-04-09
Genre: Political Science

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

The SAGE Encyclopedia of Political Behavior

Author: Fathali M. Moghaddam
Publisher: SAGE Publications
ISBN: 9781506353272
Release Date: 2017-05-03
Genre: Political Science

The SAGE Encyclopedia of Political Behavior explores the intersection of psychology, political science, sociology, and human behavior. This encyclopedia integrates theories, research, and case studies from a variety of disciplines that inform this established area of study. Aimed at college and university students, this one-of-a-kind book covers voting patterns, interactions between groups, what makes different types of government systems appealing to different societies, and the impact of early childhood development on political beliefs, among others. Topics explored by political psychologists are of great interest in fields beyond either psychology or political science, with implications, for instance, within business and management.

Campaign craft

Author: Daniel M. Shea
Publisher: Praeger Pub Text
ISBN: STANFORD:36105114429413
Release Date: 2006-05
Genre: Political Science

A lively, comprehensive exploration of cutting-edge political campaign management; this books works as well in the classroom as it does at the kitchen table surrounded by a team of budding campaign operatives.

Political Polling

Author: Jeffrey M. Stonecash
Publisher: Rowman & Littlefield
ISBN: 0742525538
Release Date: 2003-01-01
Genre: Political Science

Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections.

Facebook Marketing f r Dummies

Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 9783527708239
Release Date: 2012
Genre:

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

A Guide To The Project Management Body Of Knowledge Pmbok r Guide German

Author:
Publisher:
ISBN: 1628251883
Release Date: 2017-09-29
Genre: Business & Economics

The PMBOK(R) Guide - Sixth Edition - PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge--including discussion of project management business documents--and information on the PMI Talent Triangle(TM) and the essential skills for success in today's market.

Leadership Challenge

Author: James M. Kouzes
Publisher: John Wiley & Sons
ISBN: 3527503749
Release Date: 2009
Genre: Executive ability

Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.