Broadcast Announcing Worktext

Author: Alan Stephenson
Publisher: Taylor & Francis
ISBN: 9781136036491
Release Date: 2013-02-11
Genre: Language Arts & Disciplines

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

Audio Production Worktext

Author: Samuel J. Sauls
Publisher: CRC Press
ISBN: 9781317557890
Release Date: 2016-02-12
Genre: Technology & Engineering

This is an excellent introduction to the modern radio production studio, the equipment found in that studio, and the basic techniques needed to accomplish radio production work. The new edition is updated throughout and features new sections on mobile technology, audio editing apps and software, and digital editing, as well as updated graphics and expanded content on portable digital audio players. Features a worktext/website format tailored for both students and teachers, offering a solid foundation for anyone who wishes to know more about radio/audio equipment and production techniques.

Essential Radio Skills

Author: Peter Stewart
Publisher: A&C Black
ISBN: 9781408130889
Release Date: 2010-06-25
Genre: Performing Arts

"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.

Electronic Media Law and Regulation

Author: Kenneth C. Creech
Publisher: Routledge
ISBN: 9781136289651
Release Date: 2013-07-24
Genre: Law

Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.

Selling Electronic Media

Author: Ed Shane
Publisher: Gulf Professional Publishing
ISBN: 0240803272
Release Date: 1999
Genre: Music

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book. Written by an expert with over 20 years of consulting experience Comprehensive treatment of the sales process Equally useful to students and professionals

Audio in Media

Author: Stanley Alten
Publisher: Cengage Learning
ISBN: 9781133307235
Release Date: 2013-01-22
Genre: Art

In AUDIO IN MEDIA, Tenth Edition, Stanley Alten -- internationally recognized as a scholar and expert in the area of audio production -- continues to provide students with an introduction to the basic techniques and principles necessary for audio production in today’s media. The clear, current illustrations and photos and student-friendly writing in Alten’s market-leading text have helped professors effectively teach this technically based course to thousands of introductory audio-production students. Comprehensive, technically accurate, and up-to-date, the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process, from planning to postproduction. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Television and Radio Announcing

Author: Stuart Hyde
Publisher: Routledge
ISBN: 9781351547031
Release Date: 2017-07-05
Genre: Business & Economics

The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field

Broadcast Announcing Worktext

Author: Alan R. Stephenson
Publisher: Taylor & Francis
ISBN: 9780240805696
Release Date: 2005
Genre: Performing Arts

Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion DVD illustrates techniques and concepts in each chapter with audio and visual examples. *Additional practical material in this edition *First time instructor's manual available *Expanded coverage on announcing techniques *Companion DVD with audio and video examples

Peterson Field Guide to Moths of Northeastern North America

Author: David Beadle
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547727431
Release Date: 2012-04-17
Genre: Nature

There are thousands of moth species in the northeast of North America, and while it might seem that they are all drab grays and browns, there is actually a startling variety. They come in a rainbow of colors, from brilliant oranges and pinks to soft greens and violets. There are moths with colorful leopard-like spots, and ones that look more like B-movie aliens; some that are as large as your hand, and others the size of a grain of rice. With helpful tips on how to attract and identify moths, range maps and season graphs showing when and where to find each species, and clear photographs that use the unique Peterson arrow system for easy identification, this guide provides everything an amateur or experienced moth-watcher needs. Sponsored by the National Wildlife Federation and the Roger Tory Peterson Institute.

Programming for TV Radio The Internet

Author: Lynne Gross
Publisher: Taylor & Francis
ISBN: 9781136068850
Release Date: 2012-11-12
Genre: Performing Arts

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Mass Communication

Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 9781506358574
Release Date: 2016-10-14
Genre: Language Arts & Disciplines

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Alphabet to Internet

Author: Irving Fang
Publisher: Routledge
ISBN: 9781317616702
Release Date: 2014-11-13
Genre: Social Science

What Greek philosopher thought writing would harm a student’s memory? Was the poet Byron’s daughter the first computer programmer? Who plays more video games, women over 18 or teenage boys? In Alphabet to Internet: Media in Our Lives, Irving Fang looks at each medium of communication through the centuries, asking not only, "What happened?" but also, "How did society change because of this new communication medium?" and, "How are we different as a result?" Examining the impact of different media on a broad, historical scale—among them mass printing, the telegraph, film, the internet, and advertising—Alphabet to Internet takes us from the first scratches of writing and the origins of mail to today's video games, the widespread and daily use of smartphones, and the impact of social media in political uprisings across the globe. A timeline at the end of each chapter places events in perspective and allows students to pinpoint key moments in media history. Now in its third edition, Alphabet to Internet presents a lively, thoughtful, and accessible introduction to media history.

Understanding Radio

Author: Andrew Crisell
Publisher: Routledge
ISBN: 9781134850396
Release Date: 2006-05-23
Genre: Social Science

'... a highly imaginative and often very entertaining book ... which ... probably says more than any other available text about the limitations and possibilities of present forms of radio.' Professor Laurie Taylor on the first edition of Understanding Radio Understanding Radio is a fully revised edition of a key radio textbook. Andrew Crisell explores how radio processes genres such as news, drama and comedy in highly distinctive ways, and how the listener's use of the medium has important implications for audience studies. He explains why the sound medium, even more than television, has played such a crucial role in the development of modern popular culture. The book also introduces students to the broadcasting landscape in a time of great change for national and local radio provision. Understanding Radio will be essential reading both to students of media and to those with a practical involvement in programme production. This new edition includes: a revised history of radio bringing the reader right up to date a brand new chapter on 'talk-and-music' radio, the format adopted by many of the new stations. Andrew Crisell lectures in communication and media studies at the University of Sunderland. He has written widely on radio and co-founded Wear FM, winner of the 1992 Sony 'Radio Station of the Year' award.

Keith s Radio Station

Author: John Allen Hendricks
Publisher: CRC Press
ISBN: 9781136027864
Release Date: 2014-08-07
Genre: Language Arts & Disciplines

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

Digital Radio Production

Author: Donald W. Connelly
Publisher: Waveland Press
ISBN: 9781478635123
Release Date: 2017-03-24
Genre: Technology & Engineering

Today’s broadcasting students need a well-balanced, hands-on, and relevant guide to the radio industry. Digital Radio Production provides exactly that, and more. Employing a holistic approach, Connelly shares his 20 years of experience and invaluable insights on the production person’s role in a radio station. His extensive knowledge of sales, promotion, programming, announcing, and social media is thoughtfully revealed within the structures of both large and small markets. The text also focuses on the latest technologies and trends in combination with core concepts vital to a successful career in radio. Fully updated, the Third Edition enhances students’ technical skills and knowledge of digital audio, recording, storage, audio processing, and special effects. Each chapter features suggested activities outside the classroom, key informative websites, and a glossary of industry terms. The text is accompanied by 93 audio examples of virtually every aspect of radio production (from microphone techniques to commercial production samples), an outstanding selection of production music that can be creatively reworked and transformed, and a custom studio-tracking session with suggested activities. Access audio examples, production music, and a custom studio-tracking session here.